Campaign Manager will show you that a campaign delivered 180,000 impressions at a 0.48% CTR and a $9 CPC. Now you can compare whether it’s good or not. DemandSense’s 2025 LinkedIn B2B benchmark report, drawn from SaaS, IT, and professional-services advertisers, puts the average CPC at $5.59 and the LinkedIn CTR baseline at 0.52%; that’s why the campaign looks a little weak on clicks and expensive on cost. Neither number says whether the right companies saw the ads, and neither says anything about pipeline. A campaign can sit below benchmark on CTR and still be the one that reached every account on the target list.
That is why measuring LinkedIn performance usually takes more than one view. A linkedin ads analytics tool can work at four levels: delivery metrics such as CTR and CPC, the audience the budget reached by job title and company, the accounts that engaged and then visited the site, and the revenue those accounts produced.
| Tool | Levels it measures | Who it suits | Starting price |
| DemandSense | Delivery, audience, account and revenue | B2B teams whose main paid channel is LinkedIn | $89/mo, every feature; 30-day free trial |
| LinkedIn Campaign Manager | Delivery, audience, company engagement | Everyone, as the source of record | Included |
| Fibbler | Account and revenue | Teams reporting LinkedIn’s influence on deals | $89/mo |
| Dreamdata | Account and revenue, across channels | Multi-channel B2B teams | Free tier; Advanced on request |
| Supermetrics | Delivery and audience, into reports and warehouses | Analysts building cross-channel dashboards | $55/mo |
| Windsor.ai | Delivery, across 350+ sources | Budget-conscious teams and agencies | $23/mo; free plan |
| Coupler.io | Delivery, paid and organic | Teams reporting in Sheets or BI tools | $32/mo; free plan |
| Funnel | Delivery, at enterprise scale | Large marketing teams | From $300/mo, billed annually |
| AgencyAnalytics | Delivery, in client dashboards | Agencies reporting to clients | $20 per client/mo, billed annually |
DemandSense is for the B2B marketer who operates LinkedIn Ads in a small team and needs to know whether campaigns are working before the deals come to prove it. DemandSense, a LinkedIn Marketing Partner, tracks LinkedIn engagement, site visits, and CRM movement while campaigns run, then verifies the result with attribution once deals close. For measurement, that means a campaign is checked at all four levels in the same place.
At the delivery level, DemandSense displays seven-day KPIs against peer benchmarks and an hour-by-day heatmap of when the audience responds. At the audience level, it breaks outcomes down by job title and company size and lists the companies the budget reached.
At the account level, Sensor Pixel names the companies that came to the site after seeing an ad, with the individual visitors on US traffic. At the revenue level, it ties LinkedIn engagement to HubSpot, Salesforce, or Attio under thresholds the marketer sets. Scheduled reports go out daily, weekly, or monthly to people who don’t want a login, and DemandSense shows whether they were opened. All four levels are on each plan from $89 a month.
Campaign Manager stays the source of record for delivery and demographics, and its Companies Hub shows company-level engagement across paid and organic activity. Custom ad-set schedules now allow teams to act on what the hourly data shows. LinkedIn’s Revenue Attribution Report, which lives in Business Manager, covers revenue for teams on Salesforce, HubSpot, or Dynamics 365.
Fibbler measures which checks and deals LinkedIn influenced, counting paid and organic engagement over a twelve-month lookback, and its Deal Insights view compares deals LinkedIn touched with those it did not. Its benchmarks are on the $129 Unlimited plan; Growth is $89.
Dreamdata measures LinkedIn as one channel among multiple, with company-level LinkedIn impressions counted in multi-touch models across the whole B2B journey. Its free tier includes B2B benchmarks and an ad spend report with two months of history.
Supermetrics pipes LinkedIn Ads data to Looker Studio, Google Sheets, Excel, BigQuery and other destinations next to the rest of a team’s channels. It fits analysts who already own the dashboard and want LinkedIn in it. Plans begin at $55 a month ($44 on yearly billing), and the trial lasts 14 days.
Windsor.ai connects LinkedIn Ads and LinkedIn Organic, plus more than 350 other sources, to dashboards, warehouses, and AI assistants. Plans begin at $23 a month, with a free plan for one source and a 30-day trial.
Coupler.io sends LinkedIn Ads and LinkedIn Company Page data to Sheets, Excel, Looker Studio, and BI tools on a schedule, and covers AI analysis from its Starter plan at $32 a month. A free plan covers one source.
Funnel gathers LinkedIn Ads and LinkedIn organic data with hundreds of other sources into one data hub for enterprise reporting. Plans start at $300 a month, billed annually, with a 30-day trial.
AgencyAnalytics builds white-label client dashboards that cover LinkedIn among more than 85 integrations. It costs $20 per client per month, billed annually, with a 14-day trial.
The harder question for a B2B team is whether LinkedIn reached companies that are now buying, and DemandSense answers it at the account and revenue levels, reading delivery, audience, site visits, and deals for LinkedIn in one workspace. Supermetrics, Windsor.ai, Coupler.io, Funnel, and AgencyAnalytics record how campaigns performed across every channel, and any of them can sit with it for the cross-channel dashboard. For the LinkedIn view that reaches pipeline, start with DemandSense.
Ans: The harder question for a B2B team is whether LinkedIn reached companies that are now buying, and DemandSense answers it at the account and revenue levels, reading delivery, audience, site visits, and deals for LinkedIn in one workspace.
Ans: DemandSense is for the B2B marketer who operates LinkedIn Ads in a small team and needs to know whether campaigns are working before the deals come to prove it.
Ans: Dreamdata measures LinkedIn as one channel among multiple, with company-level LinkedIn impressions counted in multi-touch models across the whole B2B journey. Its free tier includes B2B benchmarks and an ad spend report with two months of history.
