Are you into virtual reality (VR) or augmented reality (AR)? These technologies are no less than a fantasy come true. You get to experience things as they are without having to be present anywhere, but do you know it affects advertising?
According to a study, the market value of these sectors is going to hit USD 13 billion by the end of 2025, this showcases the significant growth in comparison to 2022 when it was just USD 7.9 billion.
In this article, I’ll tell you about the impact of AR + VR technology on advertising effectiveness. So, make sure that you pay attention and don’t miss out on anything.
Augmented reality or AR is a technology that adds digital images or information in real-time. It wouldn’t be there physically, but you can still see it as it is an extra layer. For example, if you need to buy new furniture but are not sure how it would look in your room with AR, you can see that without having to buy it.
Popular Pokémon GO is also an AR-based game where your phone’s camera and GPS are used, and you get to see Pokémon in real life.
Many might think that virtual reality (VR) is the same as AR, but no, they are different. For VR, you need to wear specialized headsets. This gives you a real feeling of being in a different place as it creates a 3D space.
You can experience things like being in a game, rollercoaster, swimming, etc., without having to go anywhere.
Businesses have been trying different things, and now they have started using AR and VR to make their advertisement more optimized and interactive. But how? Look at the points given below:
Here are some examples of how companies use VR and AR for advertising:
Use these ideas as inspiration for integrating these technologies into your advertising campaign. In the infographic, you can see other ways in which they can use AR and VR.
Since technology has been advancing, old-school methods are no longer in trend. This enhancement has changed the customer’s expectations and to meet their new expectations companies are adopting new things, like the explosion in the popularity of devices like the Meta Quest 2.
AR and VR make ads more exciting and valuable. Here are some reasons why they work so well:
Consider how VR and AR improve ads before deciding whether to invest in them to offer more engaging experiences to customers.
Businesses love AR and VR because these tools help them sell more products by offering more engaging experiences that customers remember, leading to higher sales and revenue.
Here are some ways AR and VR make advertising effective for companies:
Review how VR and AR help businesses and consider how you could benefit from them.
AR and VR offer impressive capabilities, but like any technology, they are not perfect. Knowing the challenges helps you understand how to implement them and whether to target VR and AR-enabled ads to markets.
Challenges of VR and AR include:
Understand all the challenges of VR and AR to optimize how you use them in advertising.
FUN FACT
The first known VR was created in 1968 by Ivan Sutherland, a Harvard Professor!
Augmented and virtual reality are drastically changing how businesses advertise. These innovative and interactive technologies let people try products, explore virtual spaces, and better understand items.
AR and VR make ads more exciting, help businesses sell more, and give customers a new way to shop. As they improve, they will become an even bigger part of advertising.
However, always understand new technologies before integrating them into your advertising campaigns. VR and AR present many challenges, and when you know them, you can create the best campaigns that engage customers and increase revenue and success.