The Rise of Mobile Apps: Optimizing Car Hire Reservations and Customer Interactions

| Updated on February 8, 2024

Nowadays, any car hire company can’t do without online software to improve fleet management. The development of a digital service platform guarantees significant sales uplift as well as sustainable income. 

Online reservation systems have grown in popularity as the easiest and quickest way of car rental. The list of the most highly-demanded and well-appreciated applications for hiring a vehicle includes three options. 

Follow the write-up till the end to learn about those options.


enterprise app

Enterprise is one of the most frequently downloaded car hire programs in the UK. It is a flagship company with the largest fleet and the most widespread network of locations, including 9,000 “home-city” service points and 419 airport rental offices or counters. 

It’s no wonder that Enterprise car hire in the UK is at the top of popularity among customers. The company’s Apple Store rating equals 4.9/5 and in Google Play it has been evaluated as 4.7/5. 

The main pros of the app:

  • strong reputation and high customer ratings;
  • built-in roadside assistance;
  • a diverse fleet – a renter is free to choose from 300+ makes and models of minivans and vans, SUVs, light cars, trucks, and exotic autos;
  • award-winning loyalty programs;
  • various business solutions.

Download the app to manage your bookings effortlessly. Just in a few clicks you’ll hire a car, modify or cancel it, receive directions and traffic assistance, and earn additional bonuses.

Tip. You can also rent from Enterprise via which offers the greatest prices from 850 car hire agencies in 170 countries. With this App, you will never get lost in 1.5 million vehicles offered by such a giant provider as Enterprise. The online platform will help you find the most appropriate vehicle at the cheapest rate.

The number of users in the car rentals segment of the shared mobility market in Europe is forecast to increase by 3.6 million users between 2024 and 2028.



Alamo is an international supplier, offering exceptional customer service and a high-quality fleet. The company is as popular among users as Enterprise and has the same high ratings – in the Apple Store it has earned 4.9/5 positive reviews and in Google Play its scores are 4.8/5. 

The main pros of the app:

  • easy-to-understand website menu;
  • swift check-in process;
  • last-minute discounts and other low-price policies;
  • 24/7 customer service;
  • 5% discounts for all application users;
  • attractive loyalty program;
  • Alamo Plan Ahead Specials – a money-saving option for in-advance pre-orderings.



Europcar is one of the best travel platforms for Europe visitors. It also has a highly reputed evaluation and has gained 4.1/5 positive reviews in the Apple Store. Install the software on your mobile phone and get access to more than 3, 800 pick-up points in over 130 countries. You’ll need just a few seconds to find the best option for your journey.

The main pros:

  • low overall charges;
  • convenient sorting by price, location, and vehicle category;
  • comprehensible digital maps;
  • a diverse selection of vehicles;
  • trip planning option.

The app is designed for fast and simple booking with ‘less paperwork’ in mind. Skip the red tape routine forever. Scan and download all your paper documents – passport, driver’s license, ID card, and others. 

Add your selfie and check in with the application to get started. After authorization, you’ll receive priority service and save time at pick-up or drop-off locations.

How do Apps Influence the Car Hire Industry?

Apps Influence the Car Hire Industry

Applications make the business more profitable and wind up the incomes to thousands or millions of dollars. Hertz, Avis, and Europcar have over a million downloads on both iOS and Android platforms. There are three main benefits of mobile applications.

Quick Check-In and Check-Out

These programs reduce the time needed for a reservation. To hire a car, the customer fills in a simple online form. Sometimes everything you need to do is to choose a suitable option from a drop-down list. Renters don’t have to spend time on paper application forms. Long queues to car rental desks are also excluded.

24/7 Availability

Applications can be used at any time in any place where there is access to the internet. Customers are welcome to create reservations even during non-working hours or high-traffic hours. 

If any question arises, a digital assistant or a chatbot replies to users’ concerns. Both tools make the service available on a round-the-clock basis and day-by-day increase the income of the company.

As of October 2022, Europe has 100,150 car rental companies, with London having the largest market share at 3%.

Precise Records

The software optimizes the car rental business, whereas computer programs help get rid of paperwork. Data from websites and applications are automatically gathered in one digital record. 

Due to this, online platforms reduce the cost of labor and a few employees can substitute multiple staff. Using digital tools, they will effortlessly manage the fleet, lead financial accounts, and supply 24-hour customer support. 

Convenient Reservation Management

Applications allow the owners of a car hire business to manage multiple bookings easily, control the status of every order, track numerous vehicles, and get in touch with customers. Thanks to apps, big companies can construct multiple deals during the day. 

Web resources simplify receiving online payments. The online module allows customers to pay for the rent via digital wallet and payment platforms such as Google Pay or PayPal. Regular mobile app optimization helps to make the car rental process smoother and easier for customers.


The car rental market is on boom in almost every region of the world. Since the industry is booming, new tech like mobile applications and AI are making industry operations smoother and more streamlined than ever. Ultimately, these were some ways in which apps influence the car hire industry and let you enjoy the ride with ease.

Related Post

By subscribing, you accepted our Policy