4 Tips to Build a Better Social Media Presence

| Updated on February 23, 2024
social media presence

This is our reality: Businesses should be visible on social media. These platforms have become a kind of the main type of interaction between entrepreneurs and companies with their potential and real customers. Social platforms provide an opportunity not only to promote goods and services but also to be present in the customer’s mind and form a brand’s identity.

However, no sweet without sweat. Any effective social strategy requires deep analytics and a specific approach. Regardless of which platform you choose for your presence (TikTok, Insta, Facebook, or others), it is paramount to understand their features and focus on the specifics of each resource.

Therefore, in this article, we’ll share four of the best tips for boosting social pages, including the ability to use incentives from advertising companies such as https://viplikes.net/ for a more comprehensive and high-quality promotion. So, without further ado, let’s get started!

Identify a Platform Adapted to Your Target Audience

If you are already selling your products/services, then you probably know who your buyers are. In simple words, you can present a conditional portrait of a person who purchased your goods or may be interested in buying. This is the first step for a business to know its clients by sight. 

Further, for your strategy to be effective and attract further customers, you might determine which platform is adapted to your audience. In other words, you have to determine who you want to attract to your business. 

If you are targeting Generation Z, then TikTok (the most number of users are aged between 18 and 24 years old) is the ideal option. If your clients are older, then consider FB, Twitter (X), or Insta, and for B2B interaction it is better to choose favor of LinkedIn. 

This step is required for correct segmentation. By choosing the ideal platform that meets the requirements of your clients, you are likely to be able to attract new customers and interest them. Plus, it is useful for expanding the visibility of the company and building a loyal brand community.


This graph shows the number of social media users globally from 2020 to 2027.

Boost Customer’s Loyalty 

At a certain point, social platforms became nothing more than a commercially oriented project due to an overabundance of professional accounts. People tried to sell (and sometimes impose) goods through not very ethical methods of sales and promotion, and as a result, the trust and loyalty of users to commercial accounts noticeably decreased. 

This has led to the fact that today they reward their loyalty only to those brands that are open and sincere with them. Here are some tips for improving customer loyalty : 

Be human. Don’t hide behind logos, photos, and videos of products. If you show your team of specialists or appear often in the feed as the head/ owner of the company, your brand will get a real face and association. Accordingly, users will understand that they are being interacted with as people, and not as customers. 

Actively interact with followers. To maximize getting likes and other user interactions, start thanking them, joking with them, and responding to comments. This way you’ll improve a first impression and create a friendly atmosphere that will inevitably encourage users to follow you. Try to pay personal attention to each subscriber.

Don’t be Afraid to Invest 

Whereas you can try to boost your online presence on your own, there is nothing wrong or unusual about helping your brand thrive with extra support. Experts say that hybrid promotion (paid + organic)  is an ideal option for any purpose and on any platform. 

There are reasons for this: paid incentives open up early promotion opportunities for you, that is, you don’t need a certain base for your account to start growing. You can simply buy what you need initially and then use organic methods.

Moreover, it usually doesn’t require a large marketing budget to start a promotion with incentives. On average, from 14% to 15% of expenses from the entire budget. It won’t hit your pocket, but you’ll get the result you expect.

You can hire specialists or cooperate with influencers too – this is one of the investment options. Such options may be expensive, but they can also contribute to the growth of your accounts.


Analyze and Adapt

Regularly analyzing your results is a great way to understand which content is most successful in your case and what your audience likes. A majority of social platforms have built-in analytics tools, so you don’t even have to use third-party programs. 

It is convenient and extremely simple. All metrics are in one place, and given the results of your previous decisions, you can make some edits if necessary.

This data is needed not only to understand the prospects for the future, but also to adapt your content for users. As an example: if you see that videos have the highest engagement, try to create as much of this content as possible. 

If your followers aren’t interested in text posts, then their number must be reduced and the text must be adapted into videos/photos/ Stories. Remember that you can convey information in different ways and get the most out of it. Good luck!

Also Read: Reasons Why Your Social Media Strategies

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