Branding plays a significant role in the overall business performance. According to reports, 50% of consumers are more likely to buy from a company with unique yet easily recognizable logos and signs. (Gaggle AMP: Branding Statistics)
A strong brand identity is essential for better customer recognition, more word-of-mouth referrals, and increased loyalty, all these factors ultimately contribute to business growth and success. In order to achieve and stand out in the competitive environment, brands need something unique, something that lights up the whole room: a custom neon sign.
If you are also aiming to make your company shine while distinguishing it from competitors, this article is for you.
Here, I will share explanations on how neon signs can prove to be a perfect solution for elevating a brand’s identity, the psychology behind it, branding strategies for it, and some practical implementation tips.
Let’s dive in!
Everyone would agree that shiny, bright neon banners easily attract attention. The design of these radiant signs definitely stands as one of the most powerful methods for generating immediate visual response for any brand.
Curious to know why? Well, vibrant lights grab human attention because their vibrant glow stands out in a monotonous background. Custom neon signs display the logo or tagline, generating an unavoidable focal point for passersby.
And as a matter of fact…
Higher visibility = More recognition.
Let’s understand this with an example:
A retail client I previously worked with had two goals: to boost brand awareness and to enhance the store’s sensory impact on clients.
My team designed the custom neon sign with their logo, and we decided to place it behind the checkout counter. When customers came across the sign, the owner observed two things:
This proves that creating a custom radiant sign that effectively represents a corporation is one of the most effective ways for them to enhance their brand visibility as well as social media presence.
Businesses should know how to communicate their values to customers to get them to try their products. Neon signs effectively do this job by instantly establishing the desired mood and atmosphere for the space.
Such signage can even help you differentiate yourself from rivals across tangible and online markets.
A distinctive visual element adds so much to businesses and allows them to stand out in today’s advertisement-saturated marketplace. This differentiating approach can be substantially improved through a medium that merges nostalgic elements with contemporary appeal.
That’s a win-win, right?
And what could be better than a custom blazing sign that shows up in customer photos and videos, turning into a brand ambassador in itself, on social media platforms. The distinctive neon design can naturally expand its reach when it spreads across platforms like Instagram and TikTok.
Industry experts predict that the neon signs market will expand at a 7.5% CAGR between 2023 and 2031, with the value reaching $3.3 billion.
The expanding market demonstrates that companies are progressively acknowledging neon’s importance for brand identity creation.
Most people are unaware of the fact that the design of neon signs generates psychological reactions, which hold significant value for the marketing approach.
That includes:
Understanding its psychology requires significant effort. To succeed, brands must apply these psychological effects while making sure that they complement their brand values.
Scientifically, the human brain has evolved to detect bright contrasting colors, since it helps us survive. Neon signs trigger our innate response mechanisms so strongly that they demand our attention. They serve as a powerful tool to overcome attention barriers.
A warm light is emitted from neons that generate feelings of nostalgia while retaining an air of authenticity. This way, companies tap into positive emotional connections, creating “emotional transfer,” a psychological phenomenon that links positive neon-related feelings to their brand.
The following strategies enable business owners to achieve outstanding results in brand visibility and recognition:
Use luminous signs to draw on social media platforms for better branding.
Here’s why: User-generated content is considered the most effective way to expand business reach. A vibrant installation created with keeping the social media aspects in mind delivers free marketing benefits as it does not require any additional work or expenses.
For example, a café’s plant wall featured a clever sign with “But First, Coffee”, creating excellent photo opportunities for customers. It acted as a backdrop for hundreds of customer photos that tagged the café on their posts.
So make sure to place the neon sign in areas where people can capture great photos. This is what you should look for:
Highlighting a brand’s value through these signs is an outstanding strategy. Here is how it can be achieved:
Businesses achieve lasting recognition by visually communicating their core values to audiences. Bringing the brand beliefs to life, in this way, generates instant emotional resonance.
Brainstorm innovative methods to represent the established core values through neon design:
Effectively conveying your business’s story is essential to building emotional connections with customers. Neon proves to be an ideal medium for emphasizing essential aspects of the brand narrative.
Businesses should look for notable moments or phrases in their brand narrative that communicate well with their audience. This helps in building a greater connection with the target audience. Our clients have reported significant growth in customer loyalty when they used this strategy to showcase their origin stories and visions.
To achieve the ideal brand-enhancing neon sign, it is important to carefully balance its visual appeal and functional layout. Consider these essential factors:
Every design choice needs to reinforce the core elements you have in mind. Professional sign makers typically offer the required guidance with enthusiasm to their clients!
The following are some other practical concerns that must be taken into account when installing a sign:
Neon signs can prove to be an excellent tool for businesses to enhance their brand identity and deliver unforgettable customer experiences. They not only boost brand exposure but also create a distinctive identity that sets you apart from others in the market.
These custom neons save:
To quickly recap:
Some of the practical implementation tips that must be taken into account are:
In the end, I would like to share that my clients have benefited from this brand enhancement strategy and obtained consistent results year after year. So, if you haven’t already, I would suggest you install a custom neon sign on your business premises and see its magic yourself.
