Instagram Finally Goes After Accounts That Only Do Reposts

Instagram has apparently had enough of aggregator accounts that exist only to repost someone else’s content. In a new algorithm change that will be released soon, the company is aiming to reduce aggregator content as well as give a boost to smaller creators.

In a statement, Instagram said that “historically, because of how we’ve ranked content, creators with large followings and aggregators who reposted content have gotten much more reach in recommendations than smaller, original content creators.”

“We think it’s important to correct this to give all creators a more equal chance of breaking through to new audiences.”

The way Instagram plans to achieve this is by giving all creators an equal shot at going viral on the platform by showing videos to a smaller audience. The top-performing reels will then be shown to a larger audience.

And aside from this, they will also now be cracking down more on aggregator content. Instagram has stated that when they find two or more identical pieces of content, they will give preference to the original post. 

Aside from this, they also stated that accounts that repeatedly post content from other Instagram users that they didn’t create, modify, or enhance materially will not be recommended forward.

Aggregators can return to the recommendations section after 30 days if they stop posting unoriginal content. Followers of those accounts will still see their posts, though.