Innovative PPC Strategies: What We Can Learn from Top Google Ads Agencies

| Updated on July 1, 2024
strategies we can learn from top google ad agencies

We all live in a pretty digital world these days.

And many businesses understand that the more digital the world becomes, the more they need to shift their focus to digital ways to attract customers.

Today, advertising is all about getting customer’s clicks.

With the rise of Google Ads, top agencies have developed cutting-edge techniques that can easily drive conversions and maximize ROI.

In this article, we’ll delve into the innovative PPC strategies that top Google Ads agencies are using to dominate the competition.

And yes, this also includes all the strategies digital marketing agencies in Bangalore use to dominate the local market as well.

So, What Exactly is PPC in the First Place?

PPC? Well, it’s basically just another term for pay-per-click. 

For example, imagine you have just posted an online ad, and every time someone clicks on it, you pay a small fee to the website showing your ad.

You’re literally paying for each time someone clicks on the ad and jumps to your product page or site.

It’s like a little toll booth for each click.

This whole system of getting clicks is known as the cost-per-click (CPC) model. 

Did you know that when companies put their money into pay-per-click (PPC) ads, they usually get back double what they spend? 

Yes, for every dollar they throw in, they typically see a $2 return. 

Unlike SEO, which can take months to show results, PPC ads can drive traffic to your site immediately after your campaign goes live. And more than 75% of people never scroll past the first page of search results. PPC ads help ensure your business appears on that first page.

What PPC Strategies Do the Top Ad Agencies Use To Dominate the Market?

Businesses will always want to get the best possible ROI for their investment. 

This is the reason why most of them try to come up with new ways to improve their PPC advertising strategy.

So, no matter if you’re a big MNC company or a small startup, here are some of the tried and tested PPC strategies that can help you get the most out of your campaigns. 

And if it’s too much for you to handle alone, you can even hire a Google Ads agency in Bangalore to get the most bang for your buck. 

Advertise on As Many Platforms As Possible

We all know that Google Ads is the king of all online advertising

And, it is a good option to use because it can help your business get in front of millions of people, including your dream customers. 

But you cannot just put all your eggs in one basket.

You need to think about your reach after all.

To do this, think about all the places your target audience hangs around, like social media, video streaming platforms, etc. 

For example, Facebook is not just for sharing cute cat videos and stalking your ex.  

It’s a goldmine for businesses wanting to boost brand awareness, keep customers coming back for more, and even make some serious sales.

So check out other ad networks and platforms when posting an ad, you might just find the perfect match for your advertising strategy and goals.

Relaunching Your Marketing Campaigns

Remarketing is an awesome way to give your business a second chance with potential customers who visit your site. 

So, when someone browses your product page but doesn’t buy, remarketing can boost your chances of winning them over by 70% compared to your competitors.

In Google Analytics, you can create custom audiences based on who visited which pages, how long they stayed, and more. 

And once it is set up, you can just hop over to Google Ads to start your remarketing campaign. 

Also, linking your Google Ads and Analytics accounts makes it a breeze to import your audience.

Just keep in mind that you need a minimum number of users in your audience to kick off your campaign. 

Besides, while Google Ads is the popular choice due to its vast reach, other platforms like Bing Ads can also work for remarketing.

Use the Ad Extensions if Possible

If you’ve been in the online advertising game for a while, you’ve probably heard of ad extensions. These little add-ons to your PPC (pay-per-click) ads aren’t anything new. But guess what? Google Ads is always spicing things up with new extensions that could make your ads even more fabulous!

Here are a few cool ad extensions you might want to check out:

  • Message Extensions: Let customers text you directly from the ad. 
  • Call Extensions: Make it super easy for people to give you a ring with just one click.
  • Price Extensions: Show off your prices right in the ad. It’s perfect for advertising those great deals.

Aside from this, you need to take some time to explore these extensions in Google Ads and play around with them in your PPC strategy. 

And remember, after each little experiment, do a PPC analysis to see how things went. 

You Need to Set a Realistic Advertising Budget

You know, a lot of businesses dive into online advertising with budgets that are, well, totally unrealistic.

Sure, you can set whatever budget you want with most ad platforms, but if your ad spend is basically peanuts, you’re not going to get the results you’re hoping for. 

That doesn’t mean you need to break the bank to make PPC (pay-per-click) work for you. 

What you do need is a realistic budget, and that starts with some good old-fashioned research. 

So, look into the average costs in your industry, especially the average cost-per-click (CPC) for ads. 

By seeing what other companies in your field are spending on PPC, you can craft a budget that makes sense for your business. 

Plus, these insights can help you make a solid case to your boss or the company bigwigs when you’re asking for or recommending how much to spend.

Use Responsive Search and Display Ads

With Google Ads, your business can not only make the most of responsive display ads but also responsive search ads. 

These responsive ads, whether they’re for the Display or Search Network, help streamline your PPC (pay-per-click) strategy. 

Plus, you get to tap into Google Ads’ amazing machine-learning powers.

But that’s not all.

Google Ads can help you whip up dozens of ad combinations and gather all the juicy data about their performance as they reach users. 

This helps Google Ads figure out which ad combos are absolute rockstars. For your business, this means smarter, stronger, and way more effective ads.

And, you also get to play around with different ad texts and images because you can submit multiple headlines and descriptions for Google to test. 

Google holds over 92% of the global search engine market share, making Google Ads the most significant platform for PPC campaigns worldwide. The global digital advertising market, which includes PPC, was valued at approximately $332 billion in 2020 and is expected to reach $526 billion by 2024.


Top Google Ads agencies are totally slaying the PPC game with their cutting-edge strategies. 

By targeting the perfect audiences, using dynamic search ads, and constantly tweaking their ad copy and landing pages, they’re not just staying ahead of the competition.

So, if you want to hit your digital marketing goals and see some serious ROI, it might be time to get inspired by the pros. 

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