The Rise Of ‘Unfiltered’ Content: Why Raw, Authentic Posts Are Gaining Traction
Have you also noticed the recent surge of unfiltered content on the internet? While it is true that social media has always been filled with a utopia of life and dreamy content, people have now started creating more relatable and unfiltered content.
The following graph from Big Commerce shows that the influencers from the following social media platforms are the biggest marketing for influencers. So, to cater to the huge audience, influencers have figured out a new way of getting engagement through “unfiltered” content.
To get a clearer picture of the topic, keep reading till the end.
The Overload of Perfection
For years, the focus of apps like Instagram and TikTok was on showcasing the “best” side of life. Flawless beauty, ideal holidays, and meals from five-star hotels and restaurants. But after a time, such perfection might become unrealistic and tiresome. Interestingly, the people or the audience is also well aware of the fact that all these are not the actual reality.
Imagine seeing image after photo of individuals with their next to “perfect” bodies on beaches as you go through their profiles. But what’s the other side to it? Imagine someone giggling while sharing a video of oneself spilling coffee on their way to work. The other one? It has a more realistic sense.
The current trends have noticed that instead of feeling FOMO, people want to feel connected.
Why Authenticity Stands Out
Despite the fact that a majority of content creators use filters and various editing to manipulate their standards, being real has still made its significance in trends. People value the sense of reality when someone shares their personal moment or uploads an unvarnished selfie. It reminds you of your own life, so you can connect to it.
You can take TikTok creators as an example. Being oneself, with all of their unique characteristics has helped many of the platform’s creators to achieve popularity. For instance, creators like Elyse Myers freely discuss her social ineptitude. Although her tales are humorous, chaotic, and entirely authentic, they are not flawless. People adore her because of it.
Authenticity is the modern-day key to gaining trust. The audience is generally more inclined to pay attention to someone who posts honestly. Audiences tend to believe their points of view since they seem more sincere, whether they are offering product recommendations or life counsel.
The Rise of “Unfiltered” Content in Marketing
Businesses and brands are the first ones to adapt to the trends. In case of unfiltered content as well, businesses are making their move effectively. Unlike how things used to work, many businesses are promoting their goods using unpolished, user-generated material rather than glitzy advertisements. Nowadays, the focus is on demonstrating how their product works in the actual world rather than on perfection.
Skincare companies such as The Ordinary, for example, have embraced user reviews and straightforward information. They share before and after photos that seem to have been shot in a person’s restroom. It feels genuine, which is why it works.
Wendy’s on Twitter serves as another example. By being lighthearted, making fun of rivals, and interacting with clients in a non-corporate manner, they have amassed a sizable fan base. People like their postings because they seem genuine and personal.
The Role of Stories and Behind-the-Scenes Content
It is simple to share unfiltered, spontaneous posts on platforms like TikTok and Instagram Stories. These tales seem more informal and random than permanent entries. They are about sharing something today, not about being flawless.
For instance, after a workout, a fitness influencer may share a sweaty selfie without makeup. That is much more motivating than a prepared picture with ideal lighting, and that is true.
In a similar vein, behind-the-scenes videos allow viewers to see the work that goes into the intended result. These moments, whether it is a YouTube blooper clip or a food blogger’s untidy kitchen, foster a closer bond with the viewer.
What This Means for the Future of Content
As for current trends, it can be easily said that authenticity is what people nowadays are embracing. They will continue to respect genuine and honest artists and companies as social media develops. Unfiltered material is relevant, reliable, and interesting; it feels human.
Do not worry about being flawless if you are a content developer. Talk about your genuine experiences, challenges, and even errors. People relate to you because of it. Unfiltered information is beautiful because it demonstrates that nobody is perfect, and that is acceptable.
So, do not use the filter the next time you publish. Present your true self to your audience. It might be just what they are seeking.
