Norwegian Startup Factiverse Developed a model to fight misinformation with AI

AI-generated false information leads people to wrong facts and data. Brookings also explained how misinformation about the economy, gender, sexuality, and inflammation affects the US Presidential Election 2024.

The distorted information could change the manner in which people think about voting and election leaders. Unsurprisingly, it is not the first time that AI has been used to spread negativity. 

However, a Norwegian startup, Factiverse is trying to shape the world and wants to fight disinformation with AI. The company that participated in the TechCrunch Disrupt Battlefield 200 in October. It won the best contest in security, privacy, and social networking. 

Factiverse-created AI products that provide live fact-checking of text, video, and audio with a B2B focus. It is still in the initial stage since launching in 2020 and raised around $1.45 million in pre-seed money.      

“We’re not an LLM (large language model). We’ve built a different type of model based on information retrieval,” Maria Amelie, co-founder of Factiverse, told TechCrunch. 

“The most fun part is that we’re not showing you whatever comes up first on those search engines,” Amelie said. “We’re actually proposing to you what sources are the most, or historically have been the most, credible on your topic…We actually look into the domain in correlation to the topic, and sometimes even who is being quoted in an article.”

Furthermore, the company claimed that its AI model is trained with high-quality resources and fact-checkers from every corner of the world. It stands out in comparison to GPT-4, Mistral 7-b, and GPT-3 because of its ability to fact-check in 114 languages.

Amelie also claims that Factiverse’s success rate is almost 80%. The company’s goal is to improve regularly to onboard new customers.