AI Takes On Pop-ups: Chrome’s New Feature Promises A Smoother Web Experience

| Updated on January 21, 2025
google chrome experimenting with a new feature permissionsai

Google’s Chrome browser is currently experimenting with an innovative feature known as ‘PermissionsAI’. It aims at reducing the annoyance of pop-up requests for location access or notification permissions. 

Windows Report has discovered that this tool uses Google’s ‘Permission Predictions Service’ alongside Gemini Nano v2 to see whether users are inclined towards accepting a website’s request. 

If the answer appears to be no, PermissionsAI smartly minimizes the request, presenting it in a less obtrusive manner instead of the usual disruptive pop-up. 

Google uses AI to eliminate pop ups

The goal is to boost the browsing experience for the users by using AI to manage the minor irritations that can accumulate during online activities. PermissionsAI analyzes users’ past interactions with similar requests to present the likely response for them. 

For those who generally reject notification prompts, the feature will refrain from bombarding them with loud requests. Instead, it will quietly catalog them in a discreet interface for later consideration. 

Right now, PermissionsAI is being trialed in Chrome Canary, the experimental version of the browser, and is not yet available to the general public. It operates in tandem with the Safe Browsing security tool, which protects users from harmful sites and malicious downloads. It ensures that a miscalculation will not lead to chaos on users’ devices. 

This initiative represents the ongoing efforts of Google to integrate AI into Chrome. Gemini is already part of different browser functionalities, assisting with tasks such as organizing tabs, offering product comparisons, and helping in text composition. 

However, PermisssionsAI may be one of the more valued enhancements because of its ability to reduce frequent annoyance without drawing attention to itself. While the concept is clear, the specifics of how PermissionsAI operates remain somewhat unclear. Google has not yet revealed the exact method its AI uses to determine the consequences of users clicking on ‘Allow’ versus ‘Deny’.

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