Meta is starting to test a new TweetDeck-like feature for its Threads platform that will allow its users to create customizable feeds that are stacked in a column-like interface on the web.
Meta spokesperson Seine Kim stated, “If you’re in the test, you can choose to keep things simple with a single feed or add separate columns for your favorite searches, tags, accounts, saved posts, and notifications.” They also commented that “you can choose to have specific columns auto-update in real-time.”
Meta will be selecting Threads users to test out this new experience in the web version of Threads. And that’s not all. You can choose whether a column automatically updates with the latest posts and pin columns full of search results or posts from a single user profile.
This new interface will more than likely be a response to common complaints from Meta Threads power users about being forced into the algorithm-powered For You feed every time.
Threads does have a real-time Following feed, but you have to bookmark the following link or switch every time you load Threads on the web. The same thing can happen on mobile apps, as Meta has hidden the following feed inside a tap on the main Threads logo.
Post by @zuckView on Threads
TweetDeck was a pretty popular third-party app for accessing Twitter before the company acquired it i 2011. With features like multiple account support and customizable feeds, it became very popular tool for power users, journalists and marketers who used Twitter on a daily basis.