How Rug Pulls Work and How to Avoid Them

|Updated at February 17, 2026

Fraud within the cryptocurrency community tends to come from rug pulls. These scams typically start with developers or internal groups abandoning a digital currency after making money from investors, resulting in token holders being left with currencies that rapidly depreciate. 

Some of the factors that help facilitate rug pulls include excessive hype and excitement surrounding new digital currencies. This results in a lack of regulation and the rapid introduction of new digital currencies. 

Due to the volatility of cryptocurrencies, new investors are often pressured to invest, seeing the Bitcoin price before they fully understand the risks associated with an investment. Knowing how rug pulls operate is critical for recognizing the appropriate warning signs and protecting yourself against future losses.

Let’s explore more about it!

KEY TAKEAWAYS

  • When liquidity disappears, token holders cannot sell their tokens, causing the price to collapse. This is where rug pulls occur.
  • Two types of rug pulls are available: hard and soft.
  • Smart contracts and well-controlled management keep transparency.

How Do Rug Pulls Typically Develop?

Routine patterns exist with most rug pull scams. New digital currency projects are heavily marketed using promises of innovation and rapid community growth. Early on, liquidity is supplied to a trading pool in which tokens can be purchased and sold.

Once enough investors have entered, the project creators remove liquidity, mint additional tokens, or otherwise manipulate supply in a way that drains value from the market. When liquidity disappears, token holders are unable to sell their tokens, causing the price to collapse. These actions often happen quickly, leaving little time for reaction once the pull begins.

What Are Common Types of Rug Pulls?

Different types of rug pulls can take place. A liquidity rug pull occurs when the developer takes liquidity from the cryptocurrency exchange so it cannot trade. When a developer mints a large amount of new tokens for a project, this dilutes the value of all previously issued tokens, which is called a token supply rug pull.

There are also “soft rug pulls,” where developers gradually abandon a project by halting development, communication, or progress on the roadmap. While not always illegal, these scenarios still cause significant losses. Understanding the different types helps investors recognize that rug pulls can also unfold gradually.

What Warning Signs Do Investors Often Miss?

There are numerous red flags associated with practically every rug pull scam. The most common risk factors associated with rug pull scams are nondisclosed or unverifiable developers or development teams. The same applies to any project that claims a guaranteed return on investment or provides hype for a project’s rapid profit potential.

Poorly written documentation, vague technical explanations, or copied white papers may indicate a lack of effort or deceptive intent. Another warning sign is concentrated token ownership, where a few wallets control a large percentage of the supply. These patterns increase the likelihood that insiders can manipulate price or exit at the expense of others.

The Role of Smart Contracts and Token Control

Smart contracts govern how tokens function, but not all contracts are created with investor protection in mind. Some contracts include functions that allow developers to pause trading, restrict selling, or modify transaction rules after launch. If these controls are not clearly disclosed or audited, they can be used to execute a rug pull. 

Reviewing whether a smart contract has been audited and whether key functions are locked or renounced provides valuable insight into the risk associated with it. While technical details can be complex, transparency around contract behavior is a critical factor in assessing legitimacy.

Why Does Liquidity Locking Matter?

Liquidity locking is one of the most important safeguards against rug pulls. When liquidity is locked for a defined period, developers cannot withdraw funds from the trading pool immediately. This does not guarantee safety, but it reduces the likelihood of a sudden exit. 

Projects that avoid locking liquidity or provide unclear explanations regarding liquidity management should be approached with caution. Verifying lock duration and conditions helps investors understand the extent of control developers retain over the market.

Which Precautions Can Reduce Exposure?

Avoiding rug pulls requires disciplined research. Reviewing the project’s documentation, roadmap, and communication history helps assess the seriousness and consistency of the project. Examining whether the team engages transparently with the community is also indispensable. 

Adding trust can come from having outside opinions (like third-party audits) or solid collaborations with reputable partners. However, you still need to validate the claims of credibility yourself. If a project is making claims, there are ways of observing the progress that allows you to evaluate if the claims have substance or are merely marketing. Researching how a project operates should take priority over researching the project’s marketing.

Risk Management Practices for Safer Participation

The only way to fully eliminate your risk exposure is by conducting extensive research; however, limiting your position size has proven to be one of the best methods to manage your risk for loss potential. By diversifying, you are reducing your exposure to one single project.

Avoiding emotional decision-making driven by hype or fear of missing out helps maintain discipline. Setting predefined criteria for entry and exit supports consistency. These practices do not prevent rug pulls, but they significantly reduce their impact on overall portfolio health.

How Do Regulation and Education Play a Role?

Regulatory frameworks are always evolving as cryptocurrency continues to gain acceptance and investor education is continually advancing. While regulatory actions will ultimately mitigate many of the types of fraud, the use of one’s own judgment will always be critical in making sound investment decisions. 

Understanding common scam structures empowers investors to make informed decisions regardless of the regulatory environment. Education remains one of the strongest defenses against rug pulls, especially in decentralized markets where oversight is limited.

Protecting Capital Through Informed Crypto Decisions

Rug pulls can occur when the ability to make fast, speculative, and impulsive decisions outweighs the investor’s desire to understand the opportunity. By learning how rug-pulls work, identifying red flags, practicing disciplined research, and utilizing sound risk management, an investor can significantly reduce their exposure to rug-pulls.

FAQs

What is the rug pull method?

To sell cheaply purchased units at higher prices, rug pulls are used to artificially inflate the value of an investment through false and misleading claims.

Are rug pulls still happening?

Yes, rug pulls might occur using NFTs (non-fungible tokens), although they may evolve in notably different ways than crypto rug pulls.

Are a rug pull and a hack similar?

A rug pull, or scam, is what happens when the producers themselves steal from the consumer, pulling the rug from under their feet. But if a third party attempts to steal from both parties, it is a hack, attack, or exploit.

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